Food Tailors has developed comprehensive marketing programs for many successful startups, ‘brand-refresh’ projects and turnarounds for restaurants and franchises. A great marketing strategy is creative, practical and proactive and, it keeps the budget and calendar as top priority ingredients.
Starting with a well-defined brand positioning statement with the full support of the management, we develop a marketing plan and calendar to meet your overall business plan objectives. From the marketing plan, strategic marketing programs and consumer messaging are developed to meet specific marketing goals. Our comprehensive programs typically focus on creating tools for in-house resources to execute.
Digital marketing and social media that has been search engine optimized and localized, consumer promotions, new product introductions, limited time only offerings (LTOs), menu and menu board design, email marketing, loyalty programs, in-store point of purchase materials, merchandising and direct mail to drive trials and expand brand reach.