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Problems in Restaurants

Restaurant owners – or anyone who ever worked in restaurants – know that there are always plenty of problems in restaurants. However, our more than 20 years of experience in food & beverage business has shown us that we can solve all problems in restaurants & catering problems in 7 steps in a strategical approach we designed.


1. The Definition Of The Problems in Restaurants

Most f&b business owner think that even they solve some problems, things do not go well. Above all, the reason is usually that what is cured is just symptoms, not the problem itself. In other words, defining the problems, going to the roots are crucial to have a strong business. Actually this is the part that requires experience and knowledge the most.

2. Operations & Issues Tree

As a result, we collect all the data and problem detection, we create a problem tree, asking “why” questions to structure full strategy.

3. Eliminate All Non-key Issues

Therefore, it is important to eliminate un-related issues to major issues and prioritize key-issues in the complex f&b operations. This process also called “funneling”.

4. Build A Specific Work Plan

Further, we build a plan that considers efficiency, end product and accountability in all over the production and service phases.

5. Conduct Critical Analysis

We conduct the analysis of most beneficial business activities and to reduce the effort being spent on non-efficient activities to use resources more effectively in restaurants likewise catering services.

6. Arguments And Recommendations

Moreover, we prepare a recommendation report of actions to take in order to solve problems and reach optimum efficiency operations.

7. Powerful Tactics and Environment

To clarify, we prepare all the environment to implement solutions with success.

Also you can read our blog article here to understand better the new marketing environment for restaurants. In addition, you can visit restaurantengine to read an interesting article for some other common problems!


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Content is The New Ad, #Hashtag is New Slogan!

Boost your restaurant performance with restaurant social media activity! Now we are living in the age of social. One of the best ways to get attention on social media is to create great stiroes to tell your audience.

Content Marketing is a type of marketing approach which is the creation of any type of content with the aim of providing more interaction with the target audience. Brands with good content marketing strategies provide high quality contents, post as well as creating impressive stories. When we talk about restaurant social media management can say that content marketing also means to be a good story-teller.

However, content marketing has risen with the transparency that internet brought to our lives. In Digital economy, it is forecasted that content marketing is the future of advertising. Currently in social media, we see that also hashtags are effective as slogans of classic advertisements. Years before, only resource of information was the classic types of advertisements and users had to believe them for purchase decision. When we look at to today, we see that people are believing more to their friends and their experience. Social media becomes a useful tool for us this moment, we create stories to impress, to be friendly and create trust and connection with our customers.

With the importance of creating impressive and meaningful contents through stories, we also can talk about the importance of creating experience with our products. Stay tuned for out blog posts! Also you sen see a detailed guide by sproutsocial from here.

See other articles from here.

Creating “WOW” Reaction in Restaurant

When a customer says “WOW” to your restaurant experience, you are actually giving them an unexpectedly nice and surprising experience. You are meeting your customer’s need in an extraordinary way that they get astonished from it. This experience turns to emotional connection, a friendly bond in time between customer and your business. These concepts cannot be measured by KPIs, but definitely would bring more success to your brand. WOW reaction requires effort and imagination as well as some techniques and key points. On this blog post, we will mention some of these key points.

Today we are in a highly competitive market. We need to impress, be friend and make people happy. Happy customers are not only our purpose -more than that- also the essence of our way of thinking to be an un-forgettable brand and restaurant experience.


To create “WOW” moments, we need to create unique, surprising, meaningful operations rather than mechanic ones. We need to create loyal customers, who likes to spend time with our brand and share their experience on their social media and friends. We need to majorly make sure following:

Alse you can visit Quora for some unforgettable restaurant experience people had!

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Time to Adapt: Evolution of Restaurant Marketing Mix

In 1960s the famous 4P’s of Restaurant Marketing Mix created and studied in all over the worlds as the basics components and – of course – the skeleton of all marketing activities. Currently, the change is all over to world with the changing technology. Businessman are running after to catch the new trends, to have better up-to-date business in order not to stay behind other businesses.


The first restaurant marketing 4P’s include:

Product: WHAT exactly are you selling in your food business?

Price: HOW much a potential customer wants to pay for the value of your product?

Place: WHERE are you selling? Moreover, WHERE you are available?

Promotion: HOW are you selling it? HOW do you build awareness?


Today’s customers do not want only your product. They are also looking for an experience to live with your product. Think about a restaurant that you never forget how they served your food in a different and unforgettable way.

The price your customers pay, actually is more than just money. They invest time, energy and emotions for your product. To think all of them altogether is bringing us to a new level of understanding their expectations and we creat an exchange through them.

In today’s world, we can see everywhere an advertisement. In blog post, social media, tv or even in shows and movies. The role of promotion is not only advertisement now, also to create value and messages to reflect your brand with overall availability of your brand in everywhere (more than just your shop or limited promotion channels). We also have brand advocators, who are real people who like and share their opinions about our brand. With evangelism, we can definitely can tell that promotion got a new level.


In short, 4E applied right, this experiential marketing brings more loyal customers and advocates to your business and this is quite important in restaurant marketing…

If you want to know more, please do not hesitate to contact us.